A couple of years ago, homes in Winona were selling fast, often with multiple offers and prices well over asking. Sellers had the upper hand. But the Winona MN real estate market has shifted.

Today, buyers are more selective. Homes are staying on the market longer. And more sellers are reducing their prices to stay competitive.

So what’s the key to selling your home successfully in this kind of market?

Pricing it right—right from the start.

Sellers and Buyers Aren’t Always Aligned

Recent data shows a disconnect between what sellers expect and what buyers are willing to pay. According to the National Association of Realtors, 44% of homes sold last year went for less than the asking price, and one in three sellers had to reduce their price before closing.

Locally in Winona, MN, we’re seeing similar trends. Buyers are savvy. They compare homes, check days on market, and know when something is overpriced. If a home sits too long, it often raises red flags, leading to fewer showings and lower offers.

What Happens When You Overprice?

Many sellers think listing high gives them room to negotiate. But in today’s market, that strategy can backfire. Overpricing leads to reduced interest, delayed offers, and ultimately, a price cut to draw attention back.

As experienced Realtors in Winona MN, we know that pricing your home correctly from day one is the most powerful tool you have. It brings in serious buyers early, keeps momentum strong, and often results in better offers.

You Still Have a Strong Opportunity

The good news? Home values in Winona have risen over the past five years. Even if your final sales price isn’t quite as high as you’d hoped, chances are good you’ll still walk away with a strong return.

The best way to make that happen is to work with a local agent who understands the Winona MN housing market—what buyers are looking for, which homes are selling quickly, and how to position your property for maximum visibility.

Let’s Talk Strategy

If you’re thinking about selling in or around Winona, MN, we’d love to help. We’ll walk you through recent comps, local trends, and create a pricing plan that works in today’s market.

Reach out to The Loos Team to schedule a strategy session:

www.TheLoosTeam.com/contact-us
info@TheLoosTeam.com
507-450-6964